Content ‘Servitization’ – What it is and Why it Matters

Within the last months, we have created additional solutions for your Servitization journey, together with SDL.

Content has a critical role to play in the customer experience and the shift to Products-as-a-Service, but many organizations face significant challenges before they are able to deliver the digital-first strategy that is needed.

Many content teams remain rooted in the world of print. Content production processes and workflows that have worked very effectively for print over the decades are struggling to meet the new demands of a digital world. And as the volume of all forms of content that are needed rises, this approach is increasingly becoming unviable.

For many companies, content production is still product-centric, and more often than not, siloed by individual products or product areas—usually with their own processes, systems and ways of doing things.

Content production has understandably mainly been driven by the aim to create, manage, translate and publish content as easily and cheaply as possible. The primary goal is cost reduction rather than the added value approach that is needed if companies are to make the most of the opportunities servitization creates.

So how do companies overcome these challenges and evolve their content production to meet the needs of a Products-as-a-Service company?

Make your content intelligent!

Intelligent content shines when it is centralized across the organization—without the barriers of departments

Check out this link for more.

By André Schlotz (VP Global Automotive & Manufacturing Solutions – SDL) and Chris Scheper (Chief Technology Officer – Scheper.Co)

Servitization within Kaeser

Together with our Servitization assessment, we define the internal processes and capabilities for your organisation. We connect these with our 3P’s strategy and improve your company up to the highest level within the Servitization journey. Find below the example of KAESER, based on our assessment.

Please, take a look at this link; Servitization Kaeser – Scheper.Co

Best Regards,
Team – Scheper.Co

Who gets to Fix an $800.000,- tractor? Servitization?

Bloomberg Business Week, March 5th, 2020

Some concerns about Servitization, or how it is provided?

A few weeks ago, I found an interesting article about the maintenance of tractors that are manufactured after 2010. In this article, I can more or less agree with Mr. Kevin Kenny about a farmers’ ability to maintain his expensive equipment. Some farmers are even focused on 40-year-old tractors because they can be repaired more easily. In the short term, this could be beneficial for them, but not really for the manufacturer, and finally also not for the farmer itself.

Farmers Fight John Deere Over Who Gets to Fix an $800,000 Tractor

The right-to-repair movement has come to the heartland, where some farmers are demanding access to the software that runs their equipment…..

By Peter Waldman and Lydia Mulvany

Nevertheless, buying/selling this increasingly expensive equipment will decline sooner or later and is still a product-centric approach. Considering the upcoming IoT possibilities, services (Servitization) based on agile equipment will be more attractive for both parties (think about Xaver Fendt, swarm technologies, for instance). At this moment, manufacturers are also facing different challenges in how to make value around the exponential trend of new technologies, and how to implement this. But they are also keen on market saturation because of the installed base. The only thing they (sometimes) forget about this topic is the customer’s desire, also the less innovative “pioneering” customer, known as the “driver” and “guardian”.
Most of them are not ready for all new technologies because of farm size, economic reasons, or resources who are not able to operate them. Think also about farm typologies, Traditional (intensive, passive), Adaptive (intensive, active) Phasing-Out (passive) and Innovative (active, extensive) Source: farm typology framework, Ingo Zasada. Based on the ratios and rules of thumb, there’s still a great advantage for providing services. The main challenge should be, how to provide the right technologies (equipment) together with the right service bundles, based on customer desires. Instead of providing a product-centric overflow of technologies (non-fit).

We also have to remember that we still need to make a larger impact on agriculture, because we need to increase yield! Consider the diversity levels per/m2 instead of per/hec., IoT/Data technologies will make a difference if you would like to enable a more efficient AG eco-system at a microscale. Integrating new technologies is only cost-efficiently and desirable by taking scalable paths. If farmers take advantage of such’s applications and getting access to it, the developer simply needs to be paid. In the end, one of the goals should be that a manufacturer is helping farmers “to split the input and double the output”.

On the other side, we must not forget today’s iPhones are a piece of pretty smart hardware and are most of the time equipped with many software applications, available for just a few dollars. Compare this with the same technologies in the 90s like; calculators, phones, cameras, type machines, PC’s, weather-stations, televisions, etc. that could cost maybe $10.000,- or more together. If you convert this to an equation for agricultural equipment, you should find out that software applications can help farmers boosting their production at lower risks by smart equipment. These products can only be feasible and beneficial for the manufacturer, developer, and farmer, because of their scalability.

Talking about maintenance. For maintaining specific application equipment is expert knowledge a necessity, what can be governed by the manufacturer or service provider. Considering the safety and reliability of these giant AG machines. Still, this is a challenge for manufactures, because there are also specialists/brand enthusiasts outside companies, who love to work on their machines, and have a lot of technical knowledge too! If these specialists have no (digital) access for repairing equipment, a lot of specific knowledge unfortunately from ambassadors will get lost.

I can agree with Mr. Kevin Roger, there should be an option for service and maintenance performed by himself. In my opinion, this is not covered yet into the right service bundles within the 4.0 revolution. Deere and also other manufacturers need to manage this by offering different service bundles from basic services, with the corrective task (as a risk for clients), up to an output-driven bundle (“outcome-as-a-service”, or “power-by-the-hour”). Frequently are manufactures infected “by the not-invented-here syndrome”, and this is an ongoing concern. For this, Deere and others should provide a sub-platform to overcome the vendor lock-in with uniform standards (like Canbus, since 1983-1986, Bosch), while developers, inventors, engineers, agronomists, and farmers can provide innovative applications, that will generate higher outputs for end-users worldwide, governed by the manufacturer.

Talking about the output-driven customer, they should have access to all the available applications and advanced technologies, and this is charged per hour/output/per unit as a premium user and should generate more performance, uptime, and quality as a result.

For less advanced farming, the same equipment should be provided, like we are used to years ago. But without all the “advanced” applications (like a Fair phone, The Light Phone, or an iPhone SE). So the farmer has a choice to maintain it by themselves (transparent), based on “classic” warranty standards (2000 hours). It’s the old-school way, but a large bunch of farmers still would like to have this choice. A manufacturer should provide for this decent applications, so knowledge about repairs can be shared and governed. In the end, there should be no discussion about under, over, or wrong maintained equipment. If a farmer decides to take responsibility for maintaining his equipment.

The innovative farmers have another incentive and prefer the most efficient machinery that delivers the highest output within their farming ecosystem. The challenge should be that the output-driven approach for most farmers become the most attractive way of using AG equipment.

By Chris Scheper
Scheper.Co – Engineering & Consulting

We provide added-value within Product development, Project Management, Digital Transformation, and Servitization. Most of our engagements are starting with Basic Services. Digital Transformation is more advanced. For this, we captured the most important enablers within Scheper.Co’s eco-system, and integrate our services and product-solutions (ServitizationBlue and Analytics-as-a-Service Blue) around Processes, Products and People ‘3P’s’ together with Advanced Analytics ‘A.I’.

Please, take a look at this link: Who gets to Fix an $800.000,- tractor?

Best Regards,

Team – Scheper.Co

Strijd om agrarische robots barst los

ABN-Amro geeft een goed potentieel weer van de Agritech-markt voor de komende 10 jaar. Zie voor meer informatie de gepubliceerde White paper van Augustus 2020 “Strijd om agrarische robots barst los”. Hierin wordt het ‘’as-a-Service” (Servitization) model meerdere keren benoemd en als drempel verlagend gezien. Concluderend biedt dit een goede oplossing voor fabrikanten en eindgebruikers t.a.v. bestaande knelpunten, financiering of inzet van slimme technologieën.

Scheper.Co is sinds 2016 actief in het ontwikkelen van “as-a-Service” modellen voor fabrikanten, en gaat verder dan alleen een papieren exercitie. Sinds kort bieden wij voor fabrikanten ook “Analytics-as-a-Service for Servitization”, waarbij geavanceerde data analyses worden ingezet voor onderhoud, levenscyclusbeheer en kunstmatige intelligentie op basis van een maandbedrag. Hierdoor worden producten/machines van fabrikanten een stuk aantrekkelijker voor eindgebruikers (boeren).

Voor meer informatie kunt u contact opnemen met;

Koop wat in waarde stijgt en lease wat in waarde daalt

Koop wat in waarde stijgt en lease wat in waarde daalt! Servitization gaat kansen bieden voor verschillende industrieën.

Artikel Boerderij, 19 juni 2020, door AGCO Finance

Gebundelde contracten met Servitization

Flexibiliteit en liquiditeit lijken essentieel te zijn voor toekomstig succes. Zeker voor loonwerkbedrijven. Servitization wordt hierin steeds vaker als oplossing aangedragen. Het gaat dan om gebundelde contracten; machines inclusief services zoals bijvoorbeeld onderhoud en garantie. In veel gevallen is het ook een optie te betalen voor gebruik.

Investeren in dure machines is hiermee verleden tijd, flexibiliteit en transparantie is wat je ervoor terugkrijgt. Je betaalt enkel wanneer je de machine gebruikt. Er kan zelfs rekening worden gehouden met seizoensgebonden inkomsten. Dus betalen nadat er is geoogst, en wat je betaalt, is afhankelijk van de gebruiksintensiteit. Doordat service en onderhoud in het contract zijn meegenomen, heb je ook niet meer te maken met onverwachte additionele kosten.

Koop wat in waarde stijgt en lease wat in waarde daalt………..

Check de onderstaande link voor meer informatie:

Scheper.Co is Launching | Analytics-as-a-Service

We empower your manufacturing business, with the most advanced A.I. systems! We make advanced analytics accessible for every company and provide the complete set of necessary technologies as-a-Service, compatible within the Servitization program composed at your maturity. It is called Analytics-as-a-Service for Servitization! The call for action, for every manufacturer or service provider, to make value out of services related topics.

Inspired? We’d like to hear from you!

Contact Scheper.Co Empower You      Analytics-as-a-ServiceLabelBlue - Scheper.Co


Advanced Analytics and Servitization at Fendt | AGCO

Please check out below our latest workaround Advanced Analytics and Servitization at Fendt!

Predictive Maintenance | Servitization

We provided a dedicated pin-point solution to predict failures (tiny changes within machines) and identify abnormal operation for predictive maintenance by advanced analytics and AG-machine expert knowledge. No new sensors, No hardware, Just create value by a better way of analysing data.

Read more

Condition Based Monitoring (real-time) | Servitization

We provided a scalable solution for AGCO’s fleet, where we can monitor, analyse and improve all data for Servitization. Benefits; Guarantee Uptime and Performance, Increase Customer satisfaction, Monitor the Overall machine condition (CBM).

Read more

Servitization within KONE

Together with our Servitization assessment, we define the internal processes and capabilities for your organisation. We connect these with our 3P’s strategy and improve your company up to the highest level within the Servitization journey. Find below the example of KONE, based on our assessment.

Please, take a look at this link; Servitization KONE – Scheper.Co

Best Regards,

Team – Scheper.Co

Servitization Frontrunners

Find some case study examples about Servitization and companies who are executing this. Next week we show the KONE example.
Please, take a look at this link; Servitization Benchmark – Scheper.Co

Best Regards,

Team – Scheper.Co

Digital Transformation – Scheper.Co

Digital Transformation will be essential for every company, and it can be already applied today! There is a huge difference between ‘digitalization’ and ‘digital transformation’. Transformation is about the enhancement of people, processes and (smart) products, and the purpose should be to offer ‘the right tools’ within the hands of ‘the right people’ which allows generating exponential results. For this is organisational top-down guidance essential.

Digital Transformation belongs to one of our most promising and integrated service concepts, from the perspective of increasingly important global principles, such as; a decrease of costs, ‘cradle to cradle’, sustainability, empower people (next generation), smart products, and value-added services.

We provide a powerful acceleration for Digital Transformation and a Servitization journey. For this, we captured the most important enablers within Scheper.Co’s eco-system, and integrate our services and product-solutions around Processes, Products and People ‘3P’s’ together with Advanced Analytics ‘A.I’. We joined forces and offer therefore unique services and provide quick access with low-thresholds for advanced technologies.

Please check out below the possibilities for your company!

Take a sneak preview by this link

Best Regards,

Team – Scheper.Co