CRM & Maturity | Servitization – 3/6
Optimize your Customer Experience Strategy and work back towards the technology.
Measure digital and physical touch points and map your overall customer experience.
Servitization evolves your customer contact People-2-People. Customer loyalty, needs and behaviour need to be monitored in an overall Customer Experience during the complete lifecycle of products. Customer acquisition costs an average of 5 to 7 times the customer retention. However, delivering services have a much longer scope. Because hereby the added value and retention will change the relationship between companies and customers.
Check out for more info: Customer Experience
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