Content ‘Servitization’ – What it is and Why it Matters
Within the last months, we have created additional solutions for your Servitization journey, together with SDL.
Content has a critical role to play in the customer experience and the shift to Products-as-a-Service, but many organizations face significant challenges before they are able to deliver the digital-first strategy that is needed.
Many content teams remain rooted in the world of print. Content production processes and workflows that have worked very effectively for print over the decades are struggling to meet the new demands of a digital world. And as the volume of all forms of content that are needed rises, this approach is increasingly becoming unviable.
For many companies, content production is still product-centric, and more often than not, siloed by individual products or product areas—usually with their own processes, systems and ways of doing things.
Content production has understandably mainly been driven by the aim to create, manage, translate and publish content as easily and cheaply as possible. The primary goal is cost reduction rather than the added value approach that is needed if companies are to make the most of the opportunities servitization creates.
So how do companies overcome these challenges and evolve their content production to meet the needs of a Products-as-a-Service company?
Make your content intelligent!
Intelligent content shines when it is centralized across the organization—without the barriers of departments